AFEyewear (Armed Forces Eyewear) is now part of FramesDirect.com. All active-duty military personnel, veterans, police, firefighters, and other emergency first responders are eligible to receive an additional discount on eyewear. It's our way of saying thanks to the brave men and women who serve our country.
Veterans, reservists, or active-duty members of the Army, Navy, Air Force, and all other branches of the United States Armed Forces—and their immediate family members—are qualified to receive our Military Discount on eyeglasses, sunglasses, and prescription sunglasses.
The AFE eyewear discount applies to federal and local law enforcement personnel, fire and EMS personnel, and members of their immediate families.
Note: We do not extend these exclusive prices to members of the general public. We, therefore, require that you confirm your military or first-responder affiliation to preserve the integrity of our eyewear discount.
Here's how:
When you check out with your first order, we'll verify your affiliation through our partner SheerID and then apply military or first-responder discounts where possible to your eyeglasses, sunglasses, and Rx sunglasses orders. To receive your discount on all future orders, simply login to your existing account and start shopping.
Use your military or first-responder discount to purchase authentic designer eyeglasses, sunglasses, or prescription-ready sunglasses for yourself and your family. Choose from the largest online inventory of the newest glasses styles and favorite throwback frames reimagined with current details and innovative performance technologies. Enjoy superior eye protection and optical clarity outdoors wearing sunglasses with lenses made in your prescription. FramesDirect uses the best lens technology available to give your eyes the most effective UV protection.
You can use the AFEywear first-responder and military discount towards the purchase of all eyewear on the FramesDirect.com site, including eyeglasses, sunglasses, and prescription sunglasses from popular brands like Oakley and Wiley X. Some brands are excluded and details will be available after successful member verification.
In 2013, AFEyewear teamed up with SheerID for customer verification; this enhancement allowed AFE to expand its military discount on eyeglasses and sunglasses beyond active-duty servicemen and women to include military veterans and retirees, as well as law enforcement officers and fire, emergency, and first-responder personnel.
In 2020, AFEyewear transitioned to a membership option through FramesDirect.com. This membership provides a streamlined process and a better shopping experience for customers.
Questions? Our staff of expert opticians is happy to help. Contact us or call 1-800-248-9427 (International, +1 513-765-2513)